Best Marketing Blogs Latvija » campaign http://lat.best-marketing.com/blog blogs par un ap mārketingu, reklāmu, komunikāciju Fri, 06 Nov 2009 11:03:33 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Ford and Levi´s will put social media in the center of their marketing campaigns http://lat.best-marketing.com/blog/2009/09/01/ford-and-levis-will-put-social-media-in-the-center-of-their-marketing-campaigns/ http://lat.best-marketing.com/blog/2009/09/01/ford-and-levis-will-put-social-media-in-the-center-of-their-marketing-campaigns/#comments Tue, 01 Sep 2009 09:53:24 +0000 BM team http://lat.best-marketing.com/blog/?p=8 Ford will launch the latest Fiesta in the US next year, and has put interactive media at the heart of its strategy to increase awareness of the new model prior to its formal introduction.

In April, the auto giant gave 100 influential bloggers a Fiesta to drive for six months, with the sole requirement that they add a new video to YouTube, the video-sharing portal, each month offering their honest opinions regarding the car.

Similarly, it has encouraged this group to openly discuss their views on social networks like Facebook and Twitter, as it seeks to generate a “buzz” before the vehicle goes on sale in early 2010.

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