Ford will launch the latest Fiesta in the US next year, and has put interactive media at the heart of its strategy to increase awareness of the new model prior to its formal introduction.

In April, the auto giant gave 100 influential bloggers a Fiesta to drive for six months, with the sole requirement that they add a new video to YouTube, the video-sharing portal, each month offering their honest opinions regarding the car.

Similarly, it has encouraged this group to openly discuss their views on social networks like Facebook and Twitter, as it seeks to generate a “buzz” before the vehicle goes on sale in early 2010.

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Sir Martin Sorrell (WPP Group): “We know that consumers spend 20 per cent of their time online – we also know that our clients only spend 12-13 per cent of their budget worldwide online, that’s a disconnect that has to be eradicated,” says Sorrell, speaking recently at an American Chamber of Commerce luncheon in Singapore. “And in our view, it will be eradicated, let’s say, over the next five years or so.”

Furthermore, surveys have found that client companies prize, above all, insights about consumers, which in turn drive the value of quantitatively-measurable products and services.  

For these reasons, Sorrell says he wants quantitative businesses (such as direct marketing, digital and interactive media, and consumer insight) to make up at least half of future revenues. 

http://knowledge.insead.edu/business-success-sorrell-wpp-090729.cfm?vid=284

http://adsense.blogspot.com/2009/08/adsense-launched-in-lithuanian.html