Ford will launch the latest Fiesta in the US next year, and has put interactive media at the heart of its strategy to increase awareness of the new model prior to its formal introduction.
In April, the auto giant gave 100 influential bloggers a Fiesta to drive for six months, with the sole requirement that they add a new video to YouTube, the video-sharing portal, each month offering their honest opinions regarding the car.
Similarly, it has encouraged this group to openly discuss their views on social networks like Facebook and Twitter, as it seeks to generate a “buzz” before the vehicle goes on sale in early 2010.
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